Bugatti, the renowned car manufacturer, has joined forces with luxury goods company Asprey to create an exclusive limited collection of non-fungible tokens (NFTs).
This is a groundbreaking collaboration, marking the first time that two luxury brands have used cutting-edge technology to record digital content on the bitcoin blockchain, ensuring the preservation of their works of art for an indefinite period.
The NFTs will be implemented on the network of the first cryptocurrency, providing an innovative new form of self-expression and art.
Asprey Studio Chief Creative Officer Ali Walker described the project as “a new form of self-expression and art.”
The physical counterparts of the NFTs will be created using Asprey Studio’s unique manufacturing techniques and materials.
One of the highlights of the collection is the Royale Edition eggshell, crafted from carbon fiber and painstakingly shaped into the perfect egg shape in a long and intricate process.
The egg’s surface will feature the Dancing Elephant motif, meticulously recreated from one of Rembrandt Bugatti’s original sculptures.
The statement notes that this particular piece of art once graced the hood of the Bugatti Type 41 Royale, which was known as the most luxurious car ever made.
This announcement follows news that American fashion brand Ralph Lauren is now accepting cryptocurrency payments at its new store in Miami, while men’s magazine Playboy is set to open access to its MetaMansion virtual mansion in The Sandbox metaverse by the end of 2023.