- From July 6 to 9, Serbia will host a music festival
- At the event, visitors will receive sweatshirts with the NFT
July 5, the Coca Cola company in Serbia announced a partnership with NFT-platform SolSea.. The partnership will offer Coca-Cola and NFT branded merchandise.
The annual EXIT summer music festival will take place from July 6-9 in Novi Sad, Serbia.. At it, both companies will be making NFT product and digital asset offerings.
SolSea Platform has revealed an NFT marketplace message from ALL.ART that decries the details of the offering. It includes an installation at the festival called “The Magic Mirror”.. This initiative turns visitors into 3D images with randomly selected objects that they can see in real time. Through a QR code that can be scanned with a mobile device, visitors can take a photo of themselves.
The offer includes 100 exclusive hoodies that are only available to VIP members and are accompanied by NFT. In addition, short-sleeved t-shirts and sleeveless shirts are available, although the ad from AllArt does not indicate that these items are in any way related to NFT.
This is an interesting way for brands to reach young audiences and take advantage of new digital world opportunities. Coca-Cola has previously used NFT to create virtual items and support special events such as the World Cup and Friendship Day.