Crypto Firms Eye Top Football League Sponsorships as Gambling Platforms Get Ousted

Crypto companies are looking to secure sponsorship deals with top football teams in the Premier League, taking advantage of the ban on gambling brands appearing on teams’ shirts. These crypto firms, including well-known exchanges and decentralized finance platforms, have already spent a record-breaking $170 million on sponsorship deals for this season. This shift in sponsorship reflects the increasing popularity and acceptance of crypto in mainstream society. The ban on gambling sponsorships has created an opportunity for crypto brands to fill the void and promote their products through branding rather than direct sales messages. Some exchanges, such as Kraken and Okx, have already partnered with Premier League teams, while Crypto.com has become the crypto sponsor of the UEFA Champions League. As the season progresses, more crypto sponsorships are expected to be announced.