The beginning of the journey and global expansion
According to CoinEx CEO Haipo Yang, he first encountered cryptocurrencies in 2011, when Bitcoin experienced its first bull market, soaring from a few cents to around $31.. He was impressed by an article titled “Bitcoin: The Most Dangerous Project We've Ever Seen.”
After studying the topic in more depth, it became clear that blockchain will bring profound changes to the world and will play an undeniable role in the evolution of the global financial system. In a blockchain, everyone's assets are their own, cannot be frozen and move freely.
“It was this spirit of freedom that pushed me into the industry and led to the founding of CoinEx. Of course, the pursuit of personal wealth played a role, but essentially it was the pursuit of the spirit of freedom,” said Haipo Yang.
Blockchain not only allows the creation of assets and payment instruments outside of sovereign control, but also gives people the freedom to issue assets. Hypo Yang decided to launch the CoinEx platform because it is a strong business model that plays a critical role in the industry by connecting multiple assets, allowing people to trade freely, exchange conveniently, and achieve free circulation of capital.
In the six years since the exchange's existence, the platform's head and his staff have faced various obstacles, including how to build a team or address security and compliance issues. Coping with the complexity of supporting hundreds of public networks is a major challenge for exchanges. Compliance is also a common issue throughout the industry.
According to Hypo Yang, in recent years, the platform's goals have been to improve the exchange of crypto assets and solve problems related to products, security and compliance.
“We constantly thought about how to easily introduce our products to users. While we are not currently a very large cryptocurrency exchange, we are committed to becoming an important piece of the industry that cannot be overlooked,” states CoinEx CEO.
CoinEx now operates in 200 countries and regions, allowing crypto asset trading to naturally transcend borders, cultures and language differences. As Hypo Yang notes, blockchain acts as a catalyst for the globalization process. At the same time, the exchange applies localization strategies to different regions and markets, including hosting events that reflect local uniqueness and cultural traditions.
Customer-focused crypto platform
As CoinEx CEO notes, Web3 holds great promise and could solve several problems that users currently face.. Unfortunately, in the current scenario, many Web3 related projects do not meet the real needs of users. As part of the development of the ecosystem, ViaWallet will become CoinEx Web3 Wallet in January. This strategic move signifies CoinEx's commitment to the Web3 space and user interests.
“Our goal is very simple – to create a reliable and professional platform for cryptocurrency trading. The user-first philosophy underpins every decision, innovation and action we take. When developing products, we focus on the most fundamental needs of users – storing and trading assets.”
Users have access to the platform’s own wallet for storing assets, and CoinEx crypto asset exchange services for trading.. The exchange supports more than 200 blockchains and 700 crypto assets. The process of listing new coins and tokens is carefully adjusted, market manipulation and insider trading are excluded.
Sometimes the exchange team faces misunderstanding from users and partners who believe that profit should be a priority. However, the main task of the exchange remains not to maximize traffic and follow trends. Priority is given to actions that bring value to customers.
As the head of the exchange notes, the team is the main product of the platform. The main requirements for employees: honesty, integrity and responsibility. The recruitment process also pays great attention to the character of the candidates.
“I believe that it is because our internal culture emphasizes fair entrepreneurship and maximum mutual benefit that we are able to stick to our principles in any situation, always keeping users as our top priority and maintaining our reputation even in extreme situations.”
Trends and plans
Hypo Yang notes that 2024 could be a bullish year. If and when Bitcoin and Ethereum enter the ETF market, the industry will see a significant influx of capital. This will play a decisive role in the mass adoption of cryptocurrencies and the industry will scale significantly.
“Since CoinEx was founded in 2017, every step of our growth has been accompanied by the support of our users, for which I would like to express my deepest gratitude. Looking to the future, we strive to become an infrastructure for our users, using reliable products and services to meet their needs. Users may not experience our presence in their daily lives, such as water and electricity, but we strive to be there when they need help,” said the CoinEx CEO.