Paris Hilton to Launch Metaverse Romantic Dating Show


American singer and actress Paris Hilton, in collaboration with the creators of the metaverse The Sandbox, will launch a romantic reality show Parisland, which will take place in a virtual world.

Parisland is a cross between a game and an interactive TV show set on a tropical island paradise. The show is set to begin on February 13, in honor of the upcoming Valentine’s Day, and will run for about a month.

In Parisland, users will have five potential romantic partners. Before making a choice, the participants of the game have to go through quests: choose wedding rings and outfits, try to uncover the secret of the signature “love burger” from the chef on the island, and even save a shipwrecked man. Then the couple will play a virtual wedding to the music, the DJ of which will be Paris Hilton herself (Paris Hilton).

“I can’t think of a better way to spend the cold months than to take a romantic trip on Valentine’s Day to the tropical island of Parisland in the metaverse.. There you will find relaxation on sunny beaches, carefree romance and sincere emotions,” said Sebastien Borget, COO of The Sandbox.

Hilton participated in the creation of Parisland 11:11 Media. Cynthia Miller, Head of Strategy for Web3 and the Metaverse at Hilton 11:11 Media, says the company is interested in developing similar solutions for a new audience ready to communicate not only with themselves, but also with celebrities.

Dating in the metaverse can be a good alternative to sites or dating apps, but not without risks. Researchers at the Center for Combating Hate in Digital Space (CCDH) have calculated that every seven minutes in virtual reality some kind of gross incident occurs.

Paris Hilton is known for her love of the metaverse and non-fungible tokens. Last year, the actress was criticized by the consumer advocacy organization Truth in Advertising (TINA), accusing her of hiding information about receiving financial rewards for promoting NFT.. At the end of the year, it became known that the name Hilton appears in a lawsuit regarding the promotion of tokens from the Bored Ape Yacht Club (BAYC) collection.