The 37xDubai art gallery, set to open to the public later in October, is taking a unique approach to educate artists and art enthusiasts about nonfungible tokens (NFTs) and the broader Web3 ecosystem. The gallery, based in the Dubai International Financial Centre (DIFC), plans to offer workshops to visitors after its official launch.
Danilo Carlucci, the founder of investment firm Morningstar Ventures and 37xDubai, discussed the gallery’s goals and why it’s venturing into NFTs and Web3 despite current market conditions.
Carlucci explained that the gallery aims to bridge the worlds of art and technology, providing a space where traditional art and digital art, including NFTs, can coexist. While the gallery sells handpicked NFTs, it also focuses on educating its visitors about what NFTs are.
Bridging Art and Technology: 37xDubai’s Unique Approach to NFTs and Web3
In addition to displaying NFTs in the gallery, 37xDubai is using NFTs inspired by its Tree of Life art installation as membership tokens. The project plans to support various events and workshops related to Web3 technology, with advisors from Binance NFT and Binance Charity assisting in these endeavors.
When asked why the gallery is embracing NFTs despite market sentiment and data indicating a slowdown in NFT prices, Carlucci expressed his belief in the technology’s potential. He noted that the NFTs featured in the gallery have a different goal compared to NFTs created by tech companies. The emphasis is on creativity and artistry, with blockchain technology used for authentication and, at times, creative purposes.
Carlucci’s approach reflects a broader trend of integrating NFTs into the art world, combining traditional and digital art forms to engage a wider audience and promote education and appreciation of blockchain technology and Web3 concepts.