Cristiano Ronaldo’s NFT journey with Binance has been a rollercoaster ride, from facing a $1 billion lawsuit to launching his fourth collection. The partnership between Ronaldo and Binance aimed to breathe new life into the NFT market.
The latest collaboration between the two was the Forever Worldwide: The Road to Saudi Arabia NFT collection, which was exclusively available on the Binance NFT Marketplace. The collection consisted of seven unique NFTs representing significant locations in Ronaldo’s career.
Collectors had the opportunity to earn rewards based on the number of unique NFTs they owned. The collection was released in phases, with an auction featuring extremely rare NFTs as the finale. Binance’s CR7 program also introduced a “Collect to Earn” system, incentivizing collectors to accumulate more NFTs.
Ronaldo’s partnership with Binance faced controversy when he became the target of a class-action lawsuit. The lawsuit alleged that Ronaldo’s endorsement of Binance led users to invest in unregistered securities, resulting in substantial financial losses. Despite Ronaldo’s request to dismiss the case, the judge denied it and allowed the proceedings to continue.
Despite the legal challenges, the partnership between Ronaldo and Binance aimed to draw newcomers to the crypto world, capitalizing on Ronaldo’s global fame. Binance leveraged Ronaldo’s reputation to expand its influence and explore future collaborations with other major brands in the Web3 space.
Overall, Ronaldo’s NFT journey with Binance has been eventful, with both successes and setbacks along the way.