- The company is actively exploring artificial intelligence
- But it will by no means replace employees</nbsp;
On the morning of June 21, it was reported that the largest German publication Bild would replace some of its editors with artificial intelligence. The company denied this information. Christian Senft, director of communications for the Bild Group, said in a statement that the reports are false and that the tabloid has no plans to use AI to replace journalism.
Senft said, however, that the announcement concerns a program to restructure newspaper regional newsrooms, which includes reducing their number from 18 to 12 by the end of this year, as well as closing 10 of 15 offices. At the same time, much of the function will be centralized in Berlin. In addition, he added that the company will increasingly engage artificial intelligence to support journalism.
“We are approaching this topic without bias and already have many initiatives that help us explore the uses of artificial intelligence in our journalism brands, both in editorial production processes and to improve the reader experience,” Christian said.
The tabloid, which began in June 1952, printed more than five million copies daily during the 1980s, according to. By 2010, however, Bild’s circulation had fallen to 3.55 million.. In 2022, it had a circulation of just over one million copies.