- It will be powered by the Bitcoin Lightning Network
- Users will be able to reward customers with BTC
MicroStrategy is launching a platform where corporations can reward customers, employees, event attendees, or anyone else with BTC.. The cost is pre-determined in the rewards rules.
Each corporation will also be able to integrate rewards and loyalty into existing systems. The statement says:
“Quick and secure integration with most enterprise software in minutes.
Lighting Rewards is designed for unlimited scalability and high security with an open, extensible microservices architecture.”
Lighting Rewards will enable analysis of user behavior. You can get comprehensive insights into engagement analysis and reward distribution.
The director of Marketplace Intelligence at CocaCola had this to say about the platform:
“First, it’s fast.. The platform is quickly available and quickly updated. Secondly, it is effective.
It’s the details and data that we want. And thirdly, it is visually. It’s easy for people to see and take.”
Everyone can try the demo at this link.