Bitget unveils a captivating brand film featuring Lionel Messi, as part of their ongoing #MakeItCount campaign. The film aims to inspire individuals to push beyond their limits and transform challenges into opportunities for success.
The new film, titled #MakeItCount 2024, reinforces the shared values of Bitget and Messi, encompassing perseverance in the face of adversity, continuous personal growth, and maintaining a positive mindset no matter the circumstances. This captivating video showcases Messi’s unwavering determination from childhood, triumphing over obstacles and ascending to become the world’s greatest footballer by consistently achieving his goals.
In a statement, Bitget emphasizes its alignment with Messi’s principles, highlighting their commitment to striving for incremental progress each day. Starting as a lesser-known platform during the cryptocurrency downturn, Bitget has now evolved into one of the largest crypto exchanges.
“The story of Messi and Bitget’s growth is a reminder that greatness is not attained overnight, but through unwavering determination. As we continue our #MakeItCount campaign into 2024, we remain dedicated to inspiring people in the realms of football, cryptocurrency, and beyond to strive for greatness, as no dream is too grand to achieve. Alongside Messi, we are thrilled to amplify the global prominence of cryptocurrencies and blockchain technology,” stated Gracie Chen, Managing Director of Bitget.
To commemorate the release of the new Messi film, Bitget will host a competition on their platform from January 23 to 30, featuring a prize pool of 420,000 BGB tokens, Bitget’s proprietary cryptocurrency, as well as exclusive tickets to Inter Miami matches at DRV PNK Stadium.
Following the debut of the Messi film, Bitget plans to organize offline Football Challenge events in emerging markets such as Latin America, Southeast Asia, and Turkey, where football and cryptocurrency communities exude fervent passion.
Moreover, both Bitget and Messi will explore opportunities for collaboration in philanthropy through Bitget’s Blockchain4Youth corporate social responsibility (CSR) initiative. This initiative aims to empower younger generations to embrace Web3 and blockchain, while enhancing their knowledge of digital assets.
In October 2022, Bitget entered into a partnership with Lionel Messi, cementing its status as the legendary Argentine footballer’s exclusive cryptocurrency partner.