Car manufacturer Maruti Suzuki launches showroom in Metaverse
Maruti Suzuki, one of India's largest car manufacturers and a subsidiary of Japanese automaker Suzuki, has announced that it will move its retail business into the metaverse..
The company announced on January 1 that it will launch a virtual reality network for the line of cars in the Arenaverse series of showrooms, which will allow you to experience Maruti Suzuki cars via the Internet or authorized dealers..
The company, which has produced millions of vehicles for the Indian market, has announced the launch of its Arenaverse network, which allows customers to interact with any of the vehicles offered by Maruti Suzuki.. Customers can customize these vehicles with various options by evaluating the proposed changes in the virtual space.
Maruti Suzuki is committed to providing customers with a complete virtual view of available vehicles and features.. The company has already distributed 700 VR headsets to its dealer network across the country so that customers can enjoy the full experience in the Metaverse showroom..
There will also be an online version of Arenaverse for customers outside of these outlets to enjoy the experience via PC and mobile phones..
“At Maruti Suzuki, we have made sure that our already strong digital journey is further enhanced to meet the demands of the new age customers,” said Shashank Srivastava, Maruti Suzuki Senior Executive Marketing Officer.
Other car manufacturers are also taking advantage of the Metaverse in different ways.. Last September, automaker Renault announced a partnership with The Sandbox metaverse to focus efforts on the development of virtual reality in games, NFT and blockchain.. The partnership will deliver a brand new automotive experience that has undergone a huge digital transformation in line with key blockchain trends.
In addition, in December 2022, the Italian-American automaker Fiat opened a virtual store based on Microsoft Cloud called Fiat Metaverse Store.. It is expected that at the beginning of 2023, the entire Fiat range and products of the automaker will be available in the virtual showroom.
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