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BlackRock begins advertising Bitcoin ETFs on building facades in three US cities

One of the leading contenders in the spot Bitcoin ETF market, BlackRock, has unveiled plans to take its advertising strategy to new heights by showcasing these exchange-traded funds on the exteriors of financial institutions in prominent cities like New York, Los Angeles, and Miami.

BlackRock has recently presented a comprehensive proposal to the US Securities and Exchange Commission (SEC) for the promotion of its spot Bitcoin ETF, which will be listed under the ticker symbol IBIT.

As part of their proposal, BlackRock representatives shared images of their Miami office featuring the striking IBIT abbreviation, alongside a visual timeline detailing the key milestones that led to the launch of spot Bitcoin ETFs.

It remains uncertain whether BlackRock plans to lease advertising space from other organizations or solely project their promotional content on their own facilities.

In an impressive achievement, the iShares Bitcoin Trust, responsible for managing the assets of BlackRock’s spot Bitcoin ETF, recently claimed the top spot among all 11 existing Bitcoin ETFs in terms of the amount of funds raised (totaling $1 billion).