Adidas Collaborates with Doodles NFT Collection to Launch Exclusive Apparel with Pharrell Song
Sportswear giant Adidas has joined forces with the Ethereum NFT collection Doodles to offer virtual swag packs that could grant buyers access to exclusive physical apparel. These limited-edition collectible packs, each containing two items, can be purchased until August 16. The packs are priced at $4.99 individually, with bundle options ranging from $8.49 for two packs to $374.99 for 100 packs, available on the Adidas Originals x Doodles online storefront.
Certain co-branded kits feature physical collectibles adorned with Deysi, the digital mascot from Pharrell Williams and Coi Leray’s new track, “Not in the Store.” Limited to just 200 items each, the collectibles include the Deysi Tracksuit and Superstar Shoes.
Doodles is built on the Ethereum NFT platform and is known for its collection of 10,000 generative profile pictures (PFPs) featuring artwork by Scott “Burnt Toast” Martin.
Pharrell Williams, the project’s chief brand officer, has played a vital role in the upcoming animated film “Dullsville and the Doodleverse,” from which the Pharrell song is taken. Additionally, the creators of Doodles recently launched a membership service called DoodlesTV, offering exclusive access to music videos and other content for NFT access pass holders, available through the Ethereum layer-2 scaling network, Base.
At present, Doodles NFTs have a market cap of nearly $45 million, and there are 4,198 unique collectors holding these tokens, according to CoinGecko data. The floor price for Doodles NFTs stands at 1.67 ETH, approximately $4,306, with a 1% decrease in the past 24 hours.
In collaboration with Andrew Hayward.