The winner of a new art competition hosted by Binance will see their design featured on the helmet of the racing driver Pierre Gasly from the Alpine Formula One team during the Abu Dhabi Grand Prix, slated for Nov. 26, 2023.
Crypto exchange Binance announced a helmet design competition to shortlist the winning art, which will be used as the helmet artwork of Gasly, who was the winner of the 2020 Italian Grand Prix.
Gasly described the collaboration with Binance as an opportunity “to engage with both the F1 and crypto communities in a creative and innovative way.” Participants need not be Binance users, opening up the floor to non-crypto F1 fans as well. The last date for submitting helmet designs is on Sept. 8 and the winner will be declared by Sept. 15.
According to the crypto exchange, helmet designs that reflect Binance’s values and innovative ethos while engaging the motorsport community stand the greatest chance of winning the contest. Gasly stated:
“I can’t wait to show off the winning design that will showcase our shared innovative spirit that will accompany me in the race at the prestigious Abu Dhabi Grand Prix.”
The winner will also receive a replica helmet personally signed by Gasly. Binance has also partnered with other influential celebrities such as soccer legend Cristiano Ronaldo and leading football clubs to help improve fan engagement.
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Amid massive regulatory hurdles that grip Binance, the crypto exchange continues to collaborate with A-list celebrities to maintain relevance among crypto investors.
On Aug. 21, Binance revealed a partnership with legendary singer The Weekend, to facilitate a Web3-powered concert tour — After Hours Til Dawn.
Fans in Australia will be offered two nonfungible tokens (NFTs) — Souvenir NFTs and Tour NFTs — that would allow for new avenues of engagement with The Weekend. As part of the deal, Binance committed to donating $2 million to The Weeknd’s XO Humanitarian Fund.