- The collection is called VIA Treasure Trunk
- It will be sold in limited numbers
Louis Vuitton will launch its new VIA Treasure Trunk collection. This is the NFT equivalent of the iconic travel chest. It can be bought for €39,000 (about $42,000).. At a later date, buyers will receive the physical equivalent of the Treasure Trunk.
Interestingly, the VIA Treasure Trunk is a Soulbound token. It is tied to the identity of the owner, so it cannot be resold.
At tomorrow, June 8, everyone will be able to sign up for the waiting list.. To do this, you need to fill out a special form and connect a cryptocurrency wallet. Next, the system will present a preview so that the customer can choose their favorite model of the chest. And the auction itself starts on June 14.
Interestingly, the offer is only available to residents of the United States, Canada, France, Great Britain, Germany, Japan and Australia.
The iconic handbag is the hallmark of Louis Vuitton. Its model was invented in the middle of the XIX century.
Last year the fashion house celebrated the 200th anniversary of its founder Louis Vuitton.. In honor of this, they presented Louis: The Game with elements of the meta-universe. There, visitors were encouraged to find 30 NFTs hidden in different locations.
Luxury brands are increasingly embracing NFTs as part of a long-term marketing strategy. They help increase sales, reward fans, attract young people and more. Brands participating in the NFT race include Gucci, Dolce & Gabbana, Tiffany & Co, Moncler and Burberry.