Switzerland: PostFinance launches its new crypto perfume

Switzerland’s PostFinance has made a unique move by launching its new crypto-inspired perfume, “Le Crypt Eau de Parfum.” This limited edition fragrance, developed with the assistance of Artificial Intelligence (AI), aims to capture the essence of cryptocurrencies. The perfumer, Uwe Manasse, revealed that the AI was consulted on the ideal scent for cryptocurrencies, resulting in a combination of silver notes, coriander, and lavender. Additional ingredients such as musk and milk were incorporated to represent human elements. Interestingly, the perfume is currently available as free samples at Swiss Post branches. This launch follows Binance’s marketing move for International Women’s Day, where the famous crypto-exchange released its own cryptocurrency-inspired perfume, “CRYPTO,” along with a contest targeting women participants. This creative marketing strategy demonstrates the growing intersection between the crypto industry and the world of personal fragrances.