According to a report by PricewaterhouseCoopers India, 63% of Indian companies are actively incorporating virtual worlds into their organizational processes.
Earlier this year, PwC analysts surveyed 150 CEOs in education technology, media and telecommunications, financial services, healthcare, retail, industrial goods and automotive.
70% of respondents said they plan to integrate meta-universes into their operations.
More than 60% of the top managers surveyed said they have a good understanding of meta universes, while 13% already know the ins and outs and know how to take advantage of them.
Survey participants believe that the metaworld ecosystem in India is still in its infancy: businesses are only exploring the potential, but interest in virtual worlds is growing rapidly.
47% of those surveyed suggested that meta-universes will become an integral part of business within two to three years, 25% expressed optimism that it will happen as soon as next year, and 21% said it will happen in the next five years.
PwC analysts recommended that businesses develop cyber-protocol guidelines and community guidelines to build customer trust in meta-villages and prevent financial crime.
Consulting experts warn of difficulties with the tax regime as people increasingly acquire digital assets through meta-villages.
Metavessels open up organizations to innovation, improve communication with customers and employees.
This technology has the potential to increase business productivity,” says Sudipta Ghosh, head of product development at PwC India.
According to a recent CoinWire survey, most investors believe that meth universes have the potential to change the way people live and approach entertainment.