The U.S. Securities and Exchange Commission (SEC) has accused Impact Theory LLC of Los Angeles of selling non-interchangeable tokens in 2021, calling them unregistered securities.
According to an SEC press release, between October and December 2021, Impact Theory, an entertainment company, offered users NFTs from a collection of Founders Keys that were categorized as Legendary, Heroic and Relentless. The company has raised about $30 million from several hundred U.S. investors.
The regulator alleges that Impact Theory encouraged potential investors to buy Founder’s Key collectible tokens by promising them profits. The office emphasized that the NFTs sold to investors were investment contracts
Eleanor Ashworth is editor-in-chief at BTCNews. A Cambridge-trained journalist with 18 years across the Financial Times, Reuters and the Telegraph, she joined the crypto beat in 2017 after covering the Bank of England and HM Treasury. She holds the SABEW Best in Business award (2022) and was shortlisted for the British Journalism Awards (2023). At BTCNews she sets the editorial line for Bitcoin and macro markets coverage, with a focus on institutional adoption, regulation and central-bank policy. Based in London.