Bitget, a cryptocurrency exchange, has announced its sponsorship of the Juventus women’s team, a highly successful football team in Italy with a history of five league titles, two Italian Cups, and three Italian Super Cups.
The decision to sponsor the team was inspired by Bitget’s commitment to gender equality, as 40% of senior positions at the company are held by women, and the exchange prides itself on being an equal opportunity employer.
By sponsoring the Juventus women’s team, Bitget hopes to expand opportunities for women in the crypto industry and make cryptocurrency more accessible to a female audience.
Managing Director Gracie Chen expressed her confidence that this partnership would benefit all parties involved and grow into a long-term arrangement.
Juventus Commercial Director Tiziana Di Gioia echoed this sentiment, stating that the football club was proud to be associated with a company that shares its values of providing equal opportunity for all.
The Juventus women’s team has a notable history of success, having become the first Italian club to win every league match in 2021 and reaching the quarter-finals of the UEFA Women’s Champions League the following season.
Bitget’s sponsorship of the team is part of its efforts to attract new users to the crypto industry and increase the number of women involved.
It is worth mentioning that Bitget became the official partner of Juventus in 2021, and the cooperation has been extended for the 2022-2023 season.
This partnership marks an exciting development in the intersection of sports and cryptocurrency and represents a step forward in promoting gender equality in both industries.