Bitget’s rebranding is based on its “Trade Smarter” philosophy, emphasizing its commitment to providing people with intuitive tools for a safe, convenient and efficient financial future. An example of this vision is the copy-trading product as well as artificial intelligence based tools that will be introduced in the near future. With these features, Bitget aims to bring change to the industry and create a win-win situation for different types of traders.
Bitget is updating its visual style to optimize the trading process, making it simpler and more efficient. The brand’s new visual design will take a “subtractive” approach that will primarily affect the “tails” in the iconic Bitget arrow logo. Simplified graphics emphasize the direction of movement, helping users find their own trading vector that matches their investment goals. A complete visual overhaul of the mobile and desktop versions of the exchange will take place over the next six months.
“Bitget’s five-year journey has been a testament to our ongoing technological transformation, and I’m proud of the progress the platform has made since 2018. Today, as we unveil our new brand identity, concept and visual identity, we are reaffirming our commitment to shaping a smarter digital future. Bitget is committed to partnering with industry leaders to create a safer, smarter and more productive shopping environment that reflects our shared vision of success,” commented Bitget Managing Director Gracie Chen on the rebranding initiative.
Bitget recently reached the 20 million registered user mark after integrating with Bitget Wallet (formerly known as Bitkeep). Now more than 110,000 traders contribute their trading strategies to the platform and about 540,000 follow them and utilize their expertise. The launch of copytrading on Bitget had a significant impact on the results achieved in the first half of 2023 with over 29,700 new elite traders, 169,800 new subscribers and over $74 million in revenue.
Cryptocurrency exchange Bitget’s Proven Reserves recently exceeded the industry standard by 223%, and its user protection fund reached $300 million.
“Since its inception, Bitget has championed the slogan “Better Commerce, Better Life,” inspiring people to embrace cryptocurrencies and unlock their potential for a brighter future. It has been at the forefront of innovation for the past five years, prioritizing user needs to solve complex trade challenges. Today, Bitget remains a pioneer, offering convenient trading products that set the standard in the crypto industry. With an unwavering commitment to shaping a smarter future, Bitget harnesses the power of technology to empower its users and drive positive change in the industry,” added Gracie Chen.
Bitget now operates in more than 60 countries and regions, has 1,300 employees and ranks fourth among CEXs in quarterly trading volume, according to the TokenInsight 2023 Q2 Exchange Report. Among the top 5 CEXs, Bitget is the second largest CEX in terms of market share increase, with a 1.81% increase in market share to 8.7%. The BGB token was the most successful CEX token in 2023.
The exchange intends to further improve its platform and launch useful new tools, including artificial intelligence-based features to help users trade smarter. Bitget will also continue to raise user awareness of cryptocurrencies through its global education initiatives, programs and partnerships with big names like Lionel Messi.