Automakers Fiat and KIA Look to Metaverse and Chatbot ChatGPT to Revolutionize Sales Market

Automotive companies KIA and Fiat are looking to revolutionize the sales market using cutting-edge technology such as the metaverse and chatbot ChatGPT.

In a bid to boost sales, Fiat has incorporated AI support into its virtual dealerships, as reported by Axios citing technical developer Touchcast.

The Fiat Metaverse Store, developed in collaboration with Touchcast and Microsoft, provides customers with a virtual showroom equipped with live technical support consultants and a virtual Fiat Genius bot.

To enhance the quality of services, Touchcast has added support for ChatGPT, which helps Fiat Genius find information to respond to customer inquiries in real-time.

Similarly, Kia Germany has partnered with virtual reality platform Engage to develop a comparable solution aimed at increasing sales through the use of artificial intelligence.

Touchcast CEO Ido Segal is optimistic that ChatGPT will eventually become a virtual assistant in vehicles themselves.

However, amidst the buzz around chatbots, cyber attackers are trying to exploit the trend. Hackers have created websites that distribute viruses disguised as a desktop version of the ChatGPT chatbot for Windows and Android.

They even created fake pages on social networks to gain the trust of users and amass several thousand subscribers.

In March 2021, Fiat partnered with Kiri Technologies to distribute KiriCoin tokens to owners of the new version of the Fiat 500, which could be spent in specialized marketplaces to buy Apple, Amazon, Netflix, Spotify, and Zalando vouchers.

A similar reward system was tested by the Korean division of BMW using blockchain, where users received BMW Coin tokens for purchasing new BMW cars that could be used on bonus program services.