Strive Buys 18 Bitcoin at $64,028 as More Companies Keep Adding BTC
Strive, a Bitcoin treasury management firm, bought 18 $BTC for its corporate reserves at an average price of $64,028 per coin. Tiny purchase? Sure. But my take: the size is less interesting than the habit. Strive still wants Bitcoin sitting on its balance sheet.
The purchase happened over the previous week. It adds to Strive’s Bitcoin holdings, though the company has not said what its new total is. CEO Matt Cole announced the transaction on X and tied it to Strive’s view that Bitcoin can work as a reserve asset over time. The $64,028 average price sits close to where Bitcoin has traded recently, so this looks like steady accumulation, not a theatrical market call. That distinction matters.
Strive’s purchase fits the corporate Bitcoin buying that has continued through 2025. MicroStrategy and Metaplanet have kept adding exposure, while Bitcoin-focused ETFs are still getting attention even when $BTC has been choppy. Most clean market narratives say companies buy when momentum looks obvious. That’s only half right. Some are buying into rough moves too, and honestly, that says more than a polished investor deck.
The argument has not changed much: inflation worries, rate decisions, and shaky confidence in traditional stores of value make Bitcoin interesting to treasuries that want another option. I’ll be honest: I would not make too much of one 18-coin purchase. Eighteen coins will not move the market on their own. Daily Bitcoin volume absorbs that easily. Why does this matter? Because repeated buys like this can still add demand over time, especially when the buyers say they plan to hold rather than trade.
That does not give $BTC a permanent floor. Markets do not work that neatly. Counter to the usual advice, corporate buying is not automatically bullish in the short term; it can be too small, too slow, or too expected to change price action right away. Still, if enough balance sheets are waiting for lower prices, those bids can soften drawdowns. Strive’s move is one more sign that some companies no longer treat Bitcoin as a strange internet trade. For them, it is becoming a treasury line item. Watch that part.
What this means
Strive’s latest Bitcoin buy shows that the corporate treasury trade around $BTC is still alive. A few years ago, putting Bitcoin in corporate reserves looked loud and risky. Now, at least for companies already built around the Bitcoin thesis, it is starting to look routine. Maybe too routine, actually.
Buying at an average price of $64,028 suggests these firms are not waiting around for the perfect entry. Strive, MicroStrategy, and Metaplanet seem more interested in accumulation than in catching every dip. Yes, this sounds like it contradicts the caution above. It doesn’t. A buyer can support the long-term story without rescuing the chart every Tuesday afternoon.
For traders and investors, the next things to watch are corporate announcements and Bitcoin ETF flows. Then inflation data. Then central bank comments. The $60,000 to $65,000 area still matters for $BTC. Is this overkill for an 18-Bitcoin buy? For the single transaction, yes. For the broader treasury pattern, no. If companies keep buying while Bitcoin holds above that zone, bulls have an easier story to tell. A new public company entering the treasury trade would probably draw more attention than another small add from an existing buyer, but both point in the same direction: Bitcoin is getting harder for corporate finance teams to ignore.