- The reason for this is probably due to lawsuits from defrauded customers
- For example, from FTX promoters alone, exchange investors are demanding $1 billion in compensation
In March of this year, a $1 billion lawsuit was filed against FTX promoters. It alleged that media partners of the exchange promoted its services, misleading their audiences about the financial stability of the site. And it seems to have changed the attitude of all Influencers to the cryptocurrency segment.
For example, in a comment for Cointelegraph, well-known blogger Tiffany Fong said that she “is not interested” in a potential partnership with one of the exchanges. It was she who first interviewed Bankman-Fried after he was placed under house arrest.
“Since so many companies have gone bankrupt, I don’t want to promote something that might alienate my audience,” Fong said.
The girl admitted to receiving several lucrative offers after the interview was published. But she turned them all down:
“I don’t know how much money I lost.. I just don’t need it now.”
A similar opinion is held by the Influencer with the nickname “DeFi Dad”. He says he sometimes regrets rejecting the offer to promote FTX he received before the exchange went bankrupt, but in the long run it was the right decision.
He is also in no hurry to partner with other exchanges and fintech firms. CEO of the advertising agency Luna PR Nikita Sachdev noted that this is a widespread trend.
More than that, even cryptocurrency companies have become much more cautious.. They are no longer in a hurry to promote their services through any blogger whose audience numbers at least a few tens of thousands of people.